Added: Arion Mock - Date: 29.09.2021 12:31 - Views: 21216 - Clicks: 4852
Snapchat, which has been at the forefront of augmented reality AR innovation on its messaging and photo sharing platform, has been chosen by toy retailer, BIG W, to animate its toy catalogue using the interactive technology. Shoppers can scan the Snapcode on the BIG W toy catalogue cover and watch as the iconic toy Barbie leaps and spins on the.
AR extends the physical world by superimposing digital elements such as image, sounds, video and graphics over real world locations, objects or pictures and can be experienced though mobiles, tablets or smartglasses. It has applications in entertainment, gaming and work - wherever real-world things can be enhanced with the digital or virtual. : 5 great examples of augmented reality in marketing.
Seeing the opportunities, Snapchat has in the last few years taken its filters and overlay technology from mobile to desktop and from faces to images and objects. Physical locations can be enhanced with AR, while products can be embellished with a little dash of tech and brands can animate themselves in a way not possible snapchat toys any other technology or advertising medium.
Snapchat wants to take the lead and has opened up its AR tech to advertisers allowing them to use its 3D World Lenses. Its latest offering, Snapchat AR Marker Tech, can animate real-world advertising like posters, billboards, packaging and, as in the BIG W example, catalogues by recognise an image such as a QR code that triggers a virtual graphic.
In this campaign, the world of Dark Phoenix was brought to life with star, Sophie Turner, appearing surrounded by swirling cosmic force when the code was activated by pointing the Snapchat camera at a movie poster. Snapchat also recently updated its Lenses AR tool that can transform the world's most iconic landmarks such as Buckingham Palace in London, Capitol Building in Washington DC and the Eiffel Tower in Paris in real-time when users are visiting that location.
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BIG W taps Snapchat AR tech to animate toy catalogue